I was entrusted with creating the advertising assets for Sadegh Nojouki’s landmark 2025 Vancouver concert, “Fifty Years with the Composer of Our Memories.” Nojouki stands as one of the most influential composers of the past fifty years in Iranian pop music, credited with numerous mega-hits and crafting the signature melodies for a pantheon of legendary artists, including Hayedeh, Mahasti, Dariush, Ebi, Moein, Martik, Googoosh, Aref, Ramesh, Vigen, Sattar, and more. My design contributions focused on building anticipation through a strategic campaign featuring a series of engaging short video teasers, posters, and individual social media frames, all released sequentially over several weeks to celebrate his enduring musical legacy and connect with fans through the shared “memories” his music evokes.​​​​​​​