PNYF is an annual Persian New Year festival held in Arizona, designed as a vibrant celebration for the local Iranian community. The event features live music, culinary arts, and cultural exhibits to celebrate Norouz and its rich traditions. I was responsible for creating the complete visual identity and all promotional assets, managing the branding process from the initial stages through to the event day.
My design concept drew inspiration from the essence of Haft-Sin, traditional Persian architectural forms, and classical motifs of dance and celebration. For the festival’s primary poster, I created an illustration of an Achaemenid soldier, inspired by the historical reliefs of Persepolis, to create a powerful visual link between ancient heritage and modern celebration.